ABC5 and MPB Primedia, a local company
backed by Malaysian media conglomerate Media Prima Berhad
recently forged a Production Services Agreement in which ABC
will provide Primedia with personnel, facilities and other
services to
produce television programs which the latter will air here
and abroad.
ABC President & CEO Antonio O. Cojuangco has designated
Managing Director for Entertainment Group Roberto "Bobby"
V. Barreiro to oversee all coordination efforts with Primedia
in connection with the agreement, and the ongoing programming
revamp in the network.
Early this year, ABC entered into an Airtime and Consultancy
Agreement with MPB Primedia, Inc. Under this agreement, Primedia
will take over major airtime blocks of the network in which
the company will air their own produced or acquired programs.
Additionally, Primedia will also help identify major areas
of improvement and as necessary, help in their improvement,
as in the ongoing upgrade of the network's transmission facilities.
In making the announcement, Cojuangco said that while the
specific terms are still being worked out, ABC "welcomes
the opportunity to profitably utilize the existing capabilities
within our company," and hopes to prove that this will
be mutually beneficial to the two companies."
