IBA TAYO
by Roberto V. Barreiro




The networks are force feeding viewers undistinguishable programs. The same old stuff. Following a conventional schedule. With a rigodon of over-exposed artistas. Saying the same predictable things.

ABC offers a fresh alternative across the board.

For the young and youthful crowd who feel the need to rebel against the establishment, ABC is new and on-the-edge, fun and irreverent, vital and action-packed. ABC has attitude.

For the stay-at-home or stuck-at-home people who are bored with the routine and ordinary, ABC represents delightful variety and unexpected innovation. Out-of-the-box and off-the-wall, ABC brings back Entertainment to televisio

For the dreamers and achievers, who aspire for better things and better days, ABC is going for quality and excellence—the most interesting, the most engaging, the Best from here and abroad.

For all those who believe they’re unique, ABC is different, too, like you. [For advertisers and agencies, ABC proposes to deliver a whole new set of eyeballs that haven’t been reached before or often enough]

Think of us at ABC as your barkada. We won’t be presumptuous and call ourselves your relatives when we know we’re not. Nor will we pretend we have the same heart as you do. (Ano ba talaga ‘yon?) We won’t preach to you or lecture you or obligate you or shed crocodile tears for you. That’s not what friends do. But if you need to take a break, if you want to get out and let go, if you want adventure and maybe a little mischief, if you want to be real for a change, if you want to be with people like you…. your ABC Barkada is here for you.

We’re not big. We’re a clique, a faction, a tight circle of friends. Pero, hoy, ibahin n’yo ‘to. We’re not weak or helpless. Our barkada is our lifestyle refuge, our home outside the house, our fortress against the attack of the clones. We draw strength from our bonds. We revel in our individuality even as we take pride in this hardy band we belong to. You and us. The ABC Barkada. Dahil Iba Tayo.