KAMUSTA HO BA SA ATIN?
by Antonio O. Cojuangco



There is no place like home, and home is the Philippines. But living at home is difficult, the problems of the country complex and myriad…. We each have roles in playing out this puzzle. I have chosen to focus on media.

“Sir! Okay na ho ba kayo? Kumusta ho ba sa atin?”

The voice roused me from my stupor, my lungs drenched with the anesthetic pumped into me for a procedure done on my throat. I vaguely remember having checked into Stanford Medical Center with the recovery room being a veritable Manila. The nurses, mostly Filipinos, worked quickly and efficiently. And they longed for home.

The stories of Filipinos doing well in foreign lands are endless. Businessmen, lawyers, doctors, nurses, seaman, domestic helpers – the one consistent positive in the Philippine economic balance sheet remains to be the remittance of overseas workers into the Philippines. One had to make one’s future outside the country. And as if on cue, Mr. Elmer Reyes Jacinto, a Basilan native who topped this year’s medical board exams, announces that he is pursuing his quest of a nursing career in the U.S.

But while some have gone abroad to better their lot and have been hailed as today’s economic heroes, many, in spite of or because of the struggles of Philippine daily existence, have remained at home. Among these are the balikbayans who, having made their pile, have opted to return and retire in their home country. Indeed there is no place like home, and home is the Philippines. But living at home is difficult, the problems of the country complex and myriad. They range from an exploding population rate without the accompanying growth in economic production to the degradation of one’s inner values. No new jobs, no job security, a deteriorating peace and order, a ballooning fiscal deficit, the high cost of medical products and services, a drop in the literacy rate – a task too daunting for one person to solve; and yet we can never give up. We each have roles in playing out this puzzle. I have chosen to focus on media.

One of the basic assumptions I cling to is that the Filipino is not dumb. Many Filipinos lack a clear understanding of what is truly happening in the country. Given all the facts, the Filipino, whether belonging to class A, B, C, D or E, will make the right choice. One of media’s responsibilities is enlightening its audience on the truth behind the news. The disqualification of Mr. Eddie Gil in the 2004 presidential election by the Comelec is a testament to media’s responsible reporting. Lente (a public affairs talk show produced by Cheche Lazaro for ABC) first exposed the obvious inadequacy of his qualifications in its election coverage series.

Secondly, media is an effective tool with which to shape and mold a country’s ethical values. The problems of corruption, crime and violence stem not only from economic want but also from the lack of character formation at home and in the schools. As television commands the bulk of waking hours spent at home, its programming will have a great impact in shaping the Filipino moral fiber. The programming in today’s leading networks have reduced shows to a level of debauchery and freakishness with its use of midgets, screaming faggots, bikini-clad ladies, and lately mermaids. Peryang-perya and dating. The absurd has become the norm. We even seem to take pride in our deficiencies as we laugh and say “only in the Philippines.”

Lastly, one of the few remaining world-class skills the Filipino is known for is our artistry. The legendary Ms. Saigon cast of Filipino actors, culminating in Ms. Lea Salonga’s Tony award, has put us on the radar screen of the performing arts. It is my intent to help keep our audience aware of the high level of performance of our talents preserving, as it were, one of the few remaining bastions of pride in our country.

We each have our favorite soul food, be it the breakfast tapsilog, the proverbal kare and adobo, and the soothing ginger taste of chicken tinola broth served piping hot. We miss them now and again and we would like them served in the comfort of home. And for most of us, home is the Philippines. And survive it must.